Questions and Answers About Trivision Displays
Q: WHAT ARE “PRISMATIC TRIVISION DISPLAYS”?
A: Trivision displays are a display medium in which prismatic columns (prisms) with graphic images, cut into strips and applied to each face, index one-third of a turn at a time, sequentially displaying each of the faces for a fixed period of time. In some models of trivision displays, the transition occurs in a “wave” pattern. In certain models, the dwell time is adjustable.
Q: ARE TRIVISION DISPLAYS NEW?
A: Interestingly, their roots date back to the fifth century B.C., when the Greek dramatist Sophocles employed revolving (by manpower) prismatic columns with painted images, known as periaktoi (ancient Greek for “rotating”), to facilitate scene changes. The first U.S. patent using this principle in a motorized display was issued in 1901.
Q: WHY, THEN, ARE TRIVISION DISPLAYS ONLY NOW PROLIFERATING SO DRAMATICALLY?
A: It is a combination of factors:
- A landmark POPAI study* has determined that while even static brand-specific in-store displays provide sales increases of nearly 40%, adding constant-motion displays more than doubles their effectiveness. Retailers are increasingly reporting that the use of trivision displays are even more effective, as they captivate viewers, and all three messages are typically viewed through their entire cycle, and often for multiple cycles—an ideal result!
- POPAI has also . . . documented that over 70% of brand-purchase decisions are made in-store, at the time of purchase**. Hence, larger portions of advertising budgets are leaving other forms of media for in-store displays, and increasingly so in favor of motion displays.
- With in-store display space becoming increasingly more valuable, and with a growing desire to reduce the clutter of the retail display environment, trivision displays are experiencing steadily-increasing demand.
- With the increasing availability and decreasing costs of digitally-produced print media, graphic display programs are becoming more affordable and easier to manage.
- Last, but by no means least, over a period of more than twenty years of development, Clearr Corporation has made this medium extremely user-friendly, by offering a vast range of trivision displays, suited to a wide range of needs, that are attractive, affordable, easy to use, and most importantly, reliable.
* Size of Industry Study
** Consumer Buying Habits Study
Q: HOW DO I JUSTIFY THE COST OF USING TRIVISION DISPLAYS?
A: We would be happy to work with you to establish a pro-forma payback analysis to determine, through projected sales increases, how quickly the displays will pay for themselves, and thereafter pay you dividends. Additionally, many retailers and other users collect revenues from vendors for displaying their graphics, effectively turning the displays into perpetual profit centers.
Q: HOW DO I HANDLE GRAPHIC CHANGES ON TRIVISION DISPLAYS?
A: We can assist you in producing, cutting, and shipping graphics, either directly or through recommending local sources. In most of our displays, graphic strips are easily slid in and out, without the use of adhesives, making field changes easy. For large-volume programs, on-site graphic-change programs can be established, utilizing national or international P.O.P. service companies.
Q: WHAT IS CLEARR CORPORATION?
A: We are a family-owned company, founded in 1959, located in the North Central USA. In North America, we are in the industry leader in many categories of backlit, edgelit, and nonlit graphic display, both static and sequential-image. We are renowned internationally for producing the widest variety of prismatic and trivision displays on the globe, all to the highest level of quality. All models can be supplied to operate in any country. For international customers, our Export Department will ensure that all details of your purchasing experience are handled with proficiency and dedication.
Q: WHAT IF I HAVE MORE QUESTIONS REGARDING TRIVISION DISPLAYS?
A: That would be quite normal, and most welcome. We would be delighted to assist you, and will respond promptly to your every inquiry.
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